Brand strategist & Copywriter

Specializing in fashion, lifestyle, and premium consumer brands.

Fashion & Jewelry

Paparazzi Accessories + Cachet by Paparazzi

Brand Strategy · Fashion & Trend Direction · Copywriting

Building creative direction for both the season and the brand.

I developed Paparazzi Accessories’ Fall 2026 trend forecast from research through execution and helped establish the foundational brand language and positioning for Cachet, shaping how the demi-fine line would speak, feel, and distinguish itself long term.

Client
Paparazzi Accessories

Year
2026

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Home & Lifestyle

  • The Old-School Tableware Trend That's Suddenly Taking Over Kitchens Again

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  • Design Aesthetics We'd Love To See Dominate The New Year

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  • 5 Tips For Decorating For Christmas Like A Swede

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  • Optimistic Ideas To Keep In Mind While Decluttering Family Heirlooms

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  • Behr's 2026 Color Of The Year Is The Trendsetting Neutral Everyone Will Want

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MacKenzie-Childs

Creative Direction · Campaign Strategy · Copywriting

From expanding the iconic Check collection to launching handcrafted limited releases, I developed campaign concepts and copy that gave new products their own point of view while staying distinctly MacKenzie-Childs.

Client
MacKenzie-Childs

Year
2025

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Food & Culture

  • What Makes Keta Salmon Eggs Such A Delicacy?

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  • It's Time To Stop Judging Canned And Boxed Wine

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  • The multicultural origins of sweet and sour chicken

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  • More parts of the US need to know about egg gravy

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